Sections of the book

Triune time

In the project's development time is stated as single “past-future” amount of probability in which "present" is fixed point of project's developer attention.
“It's easy to become strategist – you just need to start thinking about the life beyond your own... “
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There are at least two types of time from the project’s developer perspective – astronomical and design basis.

Astronomical time or clock-face is a classic “time arrow”, one of the surrounding us space / time coordinates, which we perceive as reality. To an observer inside the system astronomical time is continuous and irreversible (from the past to the future). The concept of “now” is the observer’s location that moves on a “time arrow” along with it.

Design basis time is a view of the developed system (the world) from an external observer or the developer perspective. Design basis time is a single “past-future” capacity to which time is reversible, non-linear, and the connection between the events is multivariate. In design basis time the concept of “now” is the fixed point of the developer’s attention that is outside the system. This fixed point can move freely through the “past – future” in design basis time and “forward” and “backward” in relation to astronomical time (fig. 1). Thus, the developer can move in design basis time to the future in which astronomical “now” is seen as the past. Design basis time is an abstract concept that is “imposed” on top “time arrow” in the real world. Within this time frame the author of the project (developer’s) works with the interpretation of the real facts of the past and vision of the future.


Metaphorically astronomical and design basis time can be described as follows.  Within the astronomical time observer floating in the river with high banks, which limit its view and the course on the river are set by irreversible “motion vector.” Speaking of design basis time the observer is standing on top of a hill, around which stretches the plain (veiled in mist), dotted with thousands rivers and streams. While some rivers flow into the lake, the others are down the forest’s edge, and some flows into other rivers …

“Lakes”, “forests”, “cities” and “villages” are world’s images that can be set both in the past and in the future depending on the observer’s perspective, but they remain in the same space in the plain of “reality.” The observer with the force of his mind can move through these rivers, exploring the different routes and observing at different angles by studying the objects located on the plain. He can create new objects (sow fields, build cities, and so on.). And, if necessary, to lay the channels between the river beds creating new routes…

The concept of triune design basis time is not merely a speculative model, and it is applicable tool for the work (transformation) with the objective reality (our real world’s “here and now”).

The first consequence of the triune design basis time concept is the understanding that the future may be fundamentally different than it is seen from the “real” right now. That means “riverbed” in which you are floating now, and that seems to be the only possible way, can lead you to a totally different course or lake (more detailed description can be found in the chapter “Future development”). As a matter of practice this is the basis of a fundamentally different approach to the future of small and large social systems and objects formation.

In the classical future building approach the process seen as overcoming the manifest trends of the past. This is especially true in marketing where the idea of the future is a forecast based on studies of already happened events that have already formed opinions. And that is actually the past.

Within the triune design basis time approach as a description of the future construction probabilities that lies in the development that the observer “remembers” and means to achieve them (creation, realization). It turns out for the developer “now” of the real world can be “yesterday” in the developed world.

Another important consequence is the realization that the past also affects the future like the future affects the past. In other words the past and future are united and interrelated.

At first glance this contradicts the first consequence of the concept: the possibility of the existence of a fundamentally different future. However, when we are going beyond the linear astronomical time we will see no contradiction here. Because fundamentally different future events may be based on fundamentally different reasons (the facts and their interpretation) in the past, we just have not seen it from the astronomical time “tunnel”. The third consequence is that the image of the past is situational interpretation of recorded facts and their assessment. That is the past (it perception) can be corrected.

For example, by changing the importance status of a fact in the past (more detailed description can be found in the chapter “Retro-correction”).

Thus, the triune design basis time concept’s application allows to:

  • develop but not predict the future;
  • create a forward-looking (in terms of linear time) actions;
  • create, observe and use the transitions channels between different linear time scenarios;
  • form a new sequence of “past-future”, increasing reliability and the probability of the projected situation;
  • develop and implement polyvariable strategies.

In practice

Today you are the successful business’ owner (working more effectively than your competitors), but you know that you need to do something to save (increase) the success of tomorrow. You can try to predict where you will make “over the river”. Or you can “climb the hill” and observe the options for the future of your world and your business in it. Observing undeveloped situations and needs you create a “springboard to the future” – you are going to begin to prepare a proposal for yet hidden needs. And thereby gain a distinct advantage over your competitors (such as creating a concept of tablet computer 25 years before it turns into reality).

And the more of these “bridgeheads” you will create the more detailed is map of your “future”, the higher the success probability.